This model is designed to help MSPs grow - and it has the power to transform your business. Mobile makes for a more comfortable reading experience.
You know how it is. As a technology services provider, your website is the extension of yourself. It reflects who you are. It is the only digital asset a prospect can evaluate before deciding to take on your contract.
Unfortunately, prospects… or nearly all ‘non-techs’ don’t understand that an MSP is not a software development or website-design agency. To them, all technology is a blur and they don't understand how everything relates to each other.
They assume MSPs have built their own websites and that your website its visual appeal is directly correlated with the quality of your service - even if you manage infrastructure. If you want to attract premium clients, a dried-up 2016 WordPress template is not going to cut it anymore.
Unfortunately, no matter how talented your firm is, if you showcase lackluster assets, you are going to have to charge lower rates and be content with scrounging after contracts.
Larger MSPs can afford premium assets - and easily impress your potential clients.
You are a smaller MSP and forced into a position where you need 'representative' technology.
However, premium websites are extremely costly.
You might not be a marketing-genius and could be unsure which sales-components your website needs to have...
Which makes investing in premium websites even more risky.
In other words, you're at a serious disadvantage and have likely been stuck there.
Learning to create a killer website takes many months of effort – and your time is more valuable allocated elsewhere. Not only that, you would not have a design, or the copy, or knowledge of sales funnels and everything else.
Getting a top-tier design done, with top-tier copy and a top-tier sales funnel will easily, EASILY set you back $7000. Including the copy, think more like $9000. That is a hefty price to pay up front, without knowing what you are getting.
Unfortunately, MSPs usually try to get a slice of the local market using conventional techniques without consistency. They use marketing agencies that are not specialized in the MSP industry. They more often than not lose their investment.
A little while ago, 2 MSPs came to us, looking for help. They were in dire straits due to COVID and badly needed something that would set them apart from competitors.
COVID hurt their cash flow and they had very little money to spend; they were stuck.
We brainstormed a radically new solution together. The goal was to maximize value and impact on the business.
We designed a 'co-creation' approach to website development. They followed our onboarding process, enabling them to clearly define their needs to us. This allows us to work faster.
Because they took on this small task, they could afford a higher quality solution, which simultaneously fits their exact requirements.
They are now rocking and rolling - as can you.
Imagine multiplying your closing rate by 2x or even 5x. Would your life ever be the same?
What a feeling that must be. Not just for you, but your staff also. Would that pride radiate and elevate the quality of your team's work?
Chances are that you attract smaller businesses with 20-150 seats. The relationship tends to be between you and the owner.
Our website is designed to quickly convert a decision-making prospect; it turns a cold lead into a hot one. This is also known as progressing them through the timeless AIDA model:
ATTENTION -> INTEREST -> DESIRE -> ACTION
Since you are operating an MSP, I am going to assume you will have above basic knowledge of website development and hosting. I understand that the quality of the website is of a higher importance to you than another business owner and that you will be more critical of the details.
I have done my best to create something that does not only look fantastic, but that also performs and maintains smoothly. A product that will assist your growth, with immediate opportunities for remote lead-generation, PPC and future SEO, while also giving you access to a CMS, customizability, sales funnel and more. This is a website that performs and that can take on the personality of your business.
We co-create your pages, colours, content, tools and MSP sales offer to fit your organization. This way, your website is becomes yours entirely.
When your website has been adjusted to fit your MSPs capabilities (e.g. changed the navigation menu, perhaps the blog), you can always put in new imagery and content using our back-end. Once you are done, we will review the content and adjust it to fit best practices.
We include two distinguished designs, so you can immediately hook your own ‘irresistible offer’ into your new sales funnel.
Once you join us, you can rest assured you will always have the most modern solutions possible – and that you are likely to have the very best MSP website in your local area, indefinitely.
Being an MSP, you probably want to handle the DNS aspect yourself. We encourage it. Simply point to our servers.
Phil and Toby have benefited tremendously from their new website, with multiple clients giving the feedback that their website was a key part of the reason to reach out to them.
Anthony discusses that, while it took a bit of extra time as we were working with a new design, the care and attention to detail was unlike he had seen before - and that he is completely satisfied.
Jake points out how Arakyta benefited as we set up their website and marketing campaign. He elaborates specifically on my level of knowledge, attentiveness and timeliness of response.
Geeshan is founder of an MSP with multiple locations across North America. He describes our service as 'a fantastic experience & continuously above expectations'.
Howard discusses the importance of a website optimized for sales and how satisfied he is with our design - and the speed of delivery.
Matt points out that 'he couldn't be happier with our service'. He mentions his new website is much more customer friendly and sales-oriented than the one he was struggling with for years.
MS DOS was my first platform, after which I started playing on Windows 3.1.
If I'd want to flatter myself, I would say I have held some truly remarkable positions, in some of the most high-end businesses in the world.
That includes being the most senior (regional) sales & marketing manager at a multi-national MSP.
I enjoy the Chamber of Commerce, consciousness training, LOTS of business books, entrepreneurship, audiophile gear, great wine and retro video games.
As a business traction consultant, I have primarily focused on product-market fit and Lean Methodology.
Within one working day
At your convenience, or until our offer expires
About half a business day later
As soon as you can
Within 5 - 15 working days, depending on size of project
Total time taken, if you opt for minimal adjustment: within 5 working days after signing up.
At your convenience after (next few days)
Depending on the amount of assistance you require, this would take a few days.
Should be maximum 5-14 days after signing up.
You can ride this website all the way up to 8-10 staff & look better than 12-15 staff MSPs from the start.
We maintain and update the design so you will always convert as many leads as possible.
Effective sales funnels with multiple landing pages actually makes your website useful.
Instant top-tier status in your local area.
Target remote businesses by making landing pages specifically for them.
Ready for PPC. Also, we assist in setting up marketing analytics.
Ready for local SEO due to the outstanding blog, page speed and CMS.
Surprise your staff & make them proud.
You can leverage your already existing assets of your current website and retain the SEO.
Ability to increase your monthly rates or increase perceived value.
Unseen before value.
You shouldn't abuse it with cheap imagery. Invest in some quality photos for maximum result, or stay with stock.
If local SEO is critically important to you, you might want to change the text within the services sections (which we usually suggest to keep as stock) - Google does not index duplicate content.
Just a note, but modern websites are not compatible with Internet Explorer. Microsoft also no longer supports it; IE does not load modern design components. Microsoft Edge works perfectly.
You have to use it. You must send people to the website for it to do its work.
It is 80miles / 128 kilometres. This is a massive amount and the likelihood that someone will apply for the website on the exact border is minimal. The chances of your clients being exposed to another party with the same Frame work is slim to none. This effect is enough on its own, yet still magnified by the fact that once they are already your clients, they should not endlessly research MSPs on the internet anymore.
By default, a 80-mile radius of exclusivity of design is placed around your company its HQ. If you also operate in another region, you may expand your influence (if available) with another such region, at an additional $40 monthly.
During the onboarding phase, up to 12 hours of support is included. During our ongoing support, we won’t charge unless your request could be considered a sizable 'project'.
We have never had downtime. We host using a large multinational organization with a billion Dollar valuation.
Should that occur, we will transfer the website to you free of cost. We are not just going to leave you without a website. We take care of our clients.
Both parties maintain the rights to the content they put into the website. When you want to discontinue our service, you may copy the content (imagery, blogs, copy, etc.) that you have placed into your website - and export them to your next service provider or website. Normally, we would not transfer our website design to our clients, as this is against our concept; the website would age if not under our management and MSP Launchpad does not want remnants and aged products on the internet. Exceptions might be made and we are always open to discussion on this subject.
We have shot a video, showcasing the features of the back-end. You can find that on this page. Should you wish to have more information, we can walk you through the back-end during a video-call.
If you are from a non-English speaking country, you can translate the text to fit your needs and we will adjust your code to reflect the country you are from (helps with SEO). We are also open to building in a true multi-language option for you; reach out.
The design and original copy belong to MSP Launchpad and are yours to use as long as you make use of our service. Any content that you insert into your website remains your property and MSP Launchpad has no rights using or duplicating that content. More information is available in the Terms and Conditions, which will be sent to you. We advise thoroughly reading and understanding the document before joining. We treat you as we would like to be treated.
Little, aside from being able to alter your DNS information to point towards the host. We assume this to be part of your skill set, but are ready to assist should the need arise.
Nearly every design iteration is backed up. For reference, when you are making changes to the website, you can roughly assume one backup being made every 5 minutes. Backups are stored indefinitely.