December 11, 2022

What Is SEO and Why Does it Matter for MSPs?

The managed services provider (MSP) industry is growing at a rapid pace. In fact, according to recent projections, the MSP market is expected to reach $256 billion by the end of 2022. With so much growth comes increased competition, which is why MSPs need to use every tool at their disposal to stay ahead of the curve. One such tool is search engine optimization (SEO).

SEO is important for all businesses that want to be visible online, but it's especially crucial for MSPs. That's because potential clients are likely using search engines like Google to find an MSP in their area. If your MSP doesn't show up in the search results, or if your website isn't optimized for search, you could be missing out on a lot of business.

But what exactly is SEO? And how can MSPs use it to their advantage? Keep reading to find out.

What Is SEO?

SEO is an acronym that stands for "Search Engine Optimization". It is the process of optimizing a website so as to increase its visibility and organic search results in google and other popular search engines. In order for MSPs to attract new customers, they need to have a strong online presence. Search engine optimization (SEO) is a solid marketing strategy that can help MSPs achieve this goal.

There are various methods employed in SEO, all with the goal of improving a website's ranking in search engine results pages (SERPs). These methods include on-page optimization and off-page SEO tactics.

On-page SEO

If you want your content to rank high on search engine results pages, you need to focus on on-page SEO. This type of optimization ensures that your website and individual webpages are as search engine friendly as possible, which increases your chances of ranking high for relevant keywords and phrases.

On-page SEO refers to all the measures you can take on your own website to improve your search engine rankings. This includes everything from the quality of your content to the structure of your website's design. By optimizing your website for search engines, you increase your chances of ranking high for relevant keywords and phrases, which leads to increased traffic and visibility for your business.

Off-page SEO

Off-page SEO refers to all of the things you can do to optimize your website from external sources. This includes things like link building, social media engagement, and local directory listings. Essentially, off-page SEO is all about increasing your website's authority and credibility in the eyes of search engines.

Off-page SEO is important because it helps improve your website's visibility and organic search results. The more links you have pointing back to your website from other high-quality websites, the higher your website will rank in Google's search results. In addition, if you're active on social media and creating quality content that people want to share, this will also help improve your website's ranking.

Why MSPs Need SEO

There are several reasons why MSPs need SEO, but let's start with the most important one: lead generation. Because SEO allows you to reach people who are already interested in what you have to offer, it’s an incredibly effective way to generate leads and grow your business. In fact, SEO is one of the most cost-effective lead generation strategies out there, not to mention it has a higher ROI than paid advertising.

Another reason why SEO matters for MSPs is that it helps you build relationships with potential clients. By providing helpful information about the products and services you offer, you can establish yourself as an authority figure in your industry - someone who potential clients can trust. And when people trust you, they are much more likely to do business with you.

Lastly, SEO is important for MSPs because it provides valuable insights about your target audience. Through data analysis, you can learn things like where your target audience is located, what type of language they use when searching for IT support, and what pain points they are trying to solve. This information can be used to improve your marketing strategy and make sure that you are reaching the right people with the right message, which will ultimately help you close more deals and grow your business.

Local SEO for MSPs

If you're an MSP serving a specific geographic area, then you need to make sure you're doing everything possible to optimize your website for local SEO. Local SEO is essentially a subcategory of SEO that helps businesses rank higher in search engine results for people searching for products or services in a specific location.

For example, let's say you're an MSP in Los Angeles. If someone in Los Angeles searches for "MSPs in Los Angeles," you want your website to appear in the search results. To make this happen, you must ensure your website is optimized for local SEO.

You can optimize your website for local SEO by claiming your Google My Business listing, optimizing your website's title tags and meta descriptions, and adding your business's NAP (name, address, and phone number) to your website.

The Benefits of SEO for MSPs

Now that you know a little bit more about SEO, let's take a look at some of the benefits it can offer MSPs.

Better ROI

Because SEO targets people actively searching for your products or services online, it's a very effective way to attract qualified leads who are ready to buy. Companies that invest in SEO see an average ROI of 13%, compared to only 7% for traditional methods like print advertising.

Increased Traffic

Once your website ranks higher on search results pages, you can expect a significant increase in web traffic. And not just any traffic - we're talking about high-quality leads - the one that are more likely to convert into paying customers.

Higher Brand Awareness and Credibility

When your website appears at the top of search engine results pages (SERPs), it helps increase your brand's visibility and build credibility with potential customers. After all, if you're ranking above your competition, that must mean you're doing something right!

Greater Insights into Your Customers

One of the best things about SEO is that it provides valuable insights into your target audience. You can learn more about what your customers are looking for and how they interact with your website through keyword research and web analytics. This information can improve your marketing strategy and make your website more user-friendly and customer-centric.

A More User-Friendly Website

Speaking of user-friendliness, one of the main goals of SEO is to create a better overall user experience on your website. This means ensuring your site is easy to navigate, loads quickly, and provides relevant and helpful information. Not only will this help improve your rankings, but it will also keep visitors on your site longer, which can lead to more sales and conversions.

Improved Social Media Performance

Believe it or not, SEO can also help improve the performance of your social media accounts! Optimizing things like titles, descriptions, and images for social media sharing can encourage more social media users to click through to your website, which can help increase traffic (and potentially leads).

How to Get Started in SEO Understand What Your Customers Are Searching For

The first step to ranking high on search engines is understanding what your customers are searching for. To do this, you can use keyword research tools like Google Keyword Planner and UberSuggest. Once you have a list of relevant keywords, you can start incorporating them into your website content, blog posts, and social media posts.

Optimize Your Website for SEO

The next step is to optimize your website for SEO. This means ensuring your website is mobile-friendly, fast, and easy to navigate. You should also make sure that your website content is well-written and informative. You can use tools like Neil Patel's SEO Analyzer to audit your website and see what you need to improve.

Build Backlinks to Your Website

Another important factor in ranking high on search engines is building backlinks to your website. Backlinks are links from other websites that point back to your website. The more backlinks you have, the higher your website will rank on search engines. You can build backlinks by guest blogging on other websites, participating in forums and online communities, and listing your website in directories.

Track Your Rankings Over Time

Lastly, it's important to track your rankings over time to see how your efforts are paying off. You can do this with tools like Google Analytics and Moz Rank Tracker tool. By tracking your rankings, you'll be able to fine-tune your SEO strategy and ensure that you're always moving in the right direction.


As you can see, there are plenty of reasons to invest in SEO for your MSP. Not only can it help you attract more leads and increase sales, but it can also provide valuable insights into your target audience and improve the overall user experience on your website. So don't wait to start optimizing your website for SEO today!