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More small businesses are stepping up their marketing game in 2025.
A new report shows that 49% plan to spend more on marketing this year, and another 35% are keeping their budgets the same. That’s a lot of businesses putting time and money into growing—so having a clear plan in place matters more than ever.
That’s where a one page marketing plan in 2025 comes in. It’s simple, easy to update, and keeps everything important on a single sheet. No more long documents or scattered notes. Just a clear, organized plan that actually helps you move forward.
This kind of plan—made popular by Allan Dib—is perfect for business owners who want real results without wasting time.
In this blog, you’ll learn what a marketing plan on a page is, what to include, and how to create one that actually works.
What is a one page marketing plan?
A one page marketing plan is a compact and focused marketing roadmap that fits all your core strategies onto a single sheet.
Unlike traditional plans that stretch into dozens of pages, this format is designed to be simple yet comprehensive. It's popular among small businesses and startups because it forces clarity, prioritization, and speed.
The concept became widely known through Allan Dib’s best-selling book ‘The 1-Page Marketing Plan,’ which offers a template-driven method to map out your strategy from awareness to conversion.
It's not just for digital marketing or media planning either—it’s adaptable to nearly any kind of marketing strategy, from referral campaigns to SEO-driven content plans.
What should be included in a marketing plan on a page?
To make sure your one page marketing plan in 2025 is practical and results-driven, it should include the following key components:
- Target market – Be specific about your audience segmentation. Think in terms of buyer persona, job title, business size, pain points, and buying behavior.
- Message to the market – What marketing messages will resonate with your audience? This is where your value proposition and unique selling proposition live.
- Media strategy – Decide which channels you’ll use to reach your audience. Social media, email, paid ads, SEO, or referral marketing.
- Lead capture system – How will you collect leads? Include tools or tactics like landing pages, email opt-ins, or chatbots.
- Lead nurture system – What systems are in place to follow up and build trust? Think email marketing, valuable content, and scheduled follow-ups.
- Sales conversion strategy – What will move your prospects from leads to paying customers? Consider calls, demos, trials, or special offers.
- Customer experience – What happens after the sale? Think onboarding, service, and how to increase customer lifetime value.
- Repeat business and referrals – How will you turn existing customers into repeat buyers or referral sources?
- Marketing budget and ROI goals – Allocate your spending money and make your goals measurable. Be specific about the expected return on investment and how you’ll track it.
These elements give your marketing plan for your business the structure it needs to move from concept to execution without overwhelming your team.
Why it's better to create a one page marketing plan
Traditional marketing plans in 2025 can be slow, hard to update, and filled with theoretical ideas that rarely get implemented. A one-page plan fixes that by being immediately usable and flexible.
For small and medium businesses, especially those running lean operations, a simple marketing plan on a page ensures that marketing efforts are aligned and visible to everyone involved. It’s a shared reference point for campaigns, copywriting ideas, budget discussions, and team accountability.
This model also suits entrepreneurs who operate in fast-changing industries—like tech or managed IT services—where the ability to adapt is key.
A one page marketing plan can be tweaked without rewriting your entire business plan. It's literally one page, so it’s easier to test strategies, optimize based on performance, and stay focused on what’s actually working.
How to make your MSP marketing plan for 2025
Creating your own marketing plan on a page is easier than it sounds. If you’re a managed service provider (MSP) looking to attract more clients, showcase your brand, and increase leads, this method is ideal for streamlining your efforts without sacrificing quality.
Step 1: Define your target market
Start by identifying exactly who you’re trying to reach. Skip vague demographics and focus on specific profiles: small businesses with 10–50 employees, hospitality venues needing on-site support, or law firms with strict compliance needs.
Dig into segmentation and market research. Look at LinkedIn profiles, industry forums, and your current clients.
What do they care about? What do they struggle with? This step is the foundation of your entire plan, and the clearer your target audience, the better your marketing efforts will perform.
Step 2: Craft your unique value proposition
Your value proposition needs to answer a simple question: why should someone choose your MSP over the competition?
This is more than just saying "We’re reliable." It’s about showing how your service reduces downtime, supports business growth, or offers 24/7 IT support while staying within a predictable marketing budget.
Make it concise and relevant. Avoid technical jargon. Think like a business owner when creating your one page marketing plan. Highlight what truly matters to your prospects: cost savings, peace of mind, fast support, and scalability.
Step 3: Choose your media channels
With so many digital marketing options, it’s tempting to try them all. Resist the urge.
Choose 2–3 core channels where your audience already spends time. SEO, email marketing, and LinkedIn are great starting points for MSPs. These platforms are ideal for creating content, generating leads, and driving inbound interest.
Media planning doesn’t have to be complicated. The goal is to pick channels that support lead generation and position your brand where it’s most likely to be seen by decision-makers.
Step 4: Build a lead capture system
A strong lead capture system turns casual visitors into potential clients. For MSPs, this might look like a landing page offering a free IT risk assessment or a downloadable PDF guide outlining the top cybersecurity threats for small businesses.
Make sure your call-to-actions are clear. Use forms that collect emails and company names, and always connect your forms to a CRM or automation tool. Even a simple spreadsheet will do in the early stages—just don’t lose track of leads.
Step 5: Nurture with valuable content
Once you have a lead, don’t rush the sale when you’re creating your one page marketing plan in 2025. Most successful business owners make decisions over time, not instantly.
Use email sequences, educational blog posts, or targeted LinkedIn posts to nurture your audience. Focus on creating content that speaks to their pain points and answers real questions.
For example, send an email series covering ransomware protection, data backup strategies, or the real cost of unmanaged IT. This builds trust while subtly positioning your services as the answer.
Step 6: Set a marketing budget
Spending money on marketing can feel risky, especially for smaller MSPs. That’s why setting a clear marketing budget is key. Allocate percentages to SEO, PPC, referral incentives, or even local sponsorships if that fits your audience.
A good rule of thumb in a one page marketing plan is to set a budget based on a percentage of revenue or projected customer value. This keeps your efforts measurable and ensures you’re not guessing your way through campaigns.
Step 7: Convert with a clear offer
After nurturing your leads with valuable content, you need to make offers that actually get attention. Many small businesses and startups struggle here—not because their products and services aren’t good, but because their marketing messages lack clarity or urgency.
The most effective marketing plan on a page has a direct call to action. That could be a time-limited discount, a free consultation, or a bonus for signing up now.
Whatever it is, make it actionable and relevant to your target market. An offer isn’t just a promotion—it’s the bridge that turns interest into commitment.
Step 8: Leverage existing customers and referral marketing
One of the easiest ways to generate new business is by tapping into your existing customers. These are people who already trust your brand and understand your value. A well-placed referral program can transform satisfied clients into vocal advocates.
Successful entrepreneurs know that word-of-mouth beats almost every paid ad campaign. That’s because it’s rooted in real experiences, not flashy slogans.
Give customers a reason to refer. Offer account credits, service upgrades, or exclusive access for every referral.
Step 9: Use segmentation to fine-tune marketing messages
Not every customer is the same—and that’s where segmentation plays a critical role. By dividing your target audience into smaller, well-defined groups, you can create more relevant marketing messages and experiences.
Segment based on industry, business size, service tier, or geographic location. A sophisticated one page marketing plan in 2025 might even account for behavioral triggers, like time since last purchase or engagement with specific blog content.
Whether you’re a serial entrepreneur or a marketer at a growing firm, this helps you move from generic campaigns to personalized communication.
Step 10: Streamline with tools and automation
Modern digital marketing isn't just about creativity—it's about efficiency. Streamlining your efforts through automation is what separates the overwhelmed from the productive.
For small and medium businesses, especially, using tools to handle repetitive tasks can free up time to focus on strategy.
Automate email campaigns based on user behavior. Set up LinkedIn lead generation workflows.
Schedule content distribution weeks in advance. Use dashboards to monitor engagement and conversion, making your marketing plan on a page more measurable and results-oriented.
7 questions to ask your business when creating a plan
Not sure if your one page marketing plan covers what actually matters? These key questions help shape a one-page strategy that speaks directly to your audience and drives results.
1. What kind of marketing has worked for you in the past?
Look back at your previous marketing efforts. Whether it's SEO, direct mail, referrals, or social media, this data will inform your current strategy. Don’t repeat failed experiments—build on what already moves the needle.
2. Who exactly are you trying to reach?
If you can’t describe your target market clearly, your marketing plan in 2025 is already flawed. Be specific about job roles, industries, challenges, and goals. It’s not enough to say “small businesses”—define the segment.
3. What is your core offer or value proposition?
Nail down what sets your product or service apart. Whether it’s faster support, better pricing, or more personalized care, your unique selling proposition should be obvious and compelling.
4. How will you generate leads?
Without a plan for lead capture, you’re just broadcasting. Define where leads will come from and how they’ll be tracked. Think landing pages, opt-ins, webinars, or LinkedIn outreach.
5. How will you nurture leads into customers?
Acquiring a lead isn’t the end—it’s the start. How will you follow up? What valuable content will keep your brand top-of-mind? Email sequences, remarketing, and follow-up calls should all be mapped out.
6. How much can you spend, and what are you expecting in return?
Set a realistic marketing budget that aligns with your growth goals. Then define success: more demo calls, better conversion rates, or increased customer lifetime value. Every dollar should have a purpose.
7. How will you know your plan is working?
What measurable KPIs will you use? Don’t wait six months to find out something isn’t working. Set monthly check-ins and track performance against benchmarks using tools or a basic spreadsheet.
Need help with your one page marketing plan in 2025? Choose MSP Launchpad!
Building a one page marketing plan in 2025 is powerful—but executing it well takes the right team and the right tools. That’s where MSP Launchpad comes in.
With deep experience in media planning, content strategy, and lead generation for tech-driven industries, we help you avoid the trial-and-error phase and go straight to results. You’ll have access to optimized campaigns, expert copywriting, and a lean, literally one-page roadmap that actually works.
Ready to build a real marketing plan on a page? Reach out now and book your strategy call. Let MSP Launchpad help you reach your target market, increase customer lifetime value, and build a brand that lasts.
Frequently asked questions
What is a 1-page marketing plan, and how does it help small businesses?
A one page marketing plan is a concise, easy-to-read document that outlines a complete marketing strategy on a single page. Made popular by Allan Dib, this approach helps small businesses avoid complex documents and instead focus on actionable steps for real growth.
It simplifies marketing efforts, making it easier to align with your marketing budget, business plan, and long-term goals for business growth.
How do I create a one-page marketing plan for my startup?
To create a marketing plan on a page, begin by identifying your target market, defining your unique selling proposition, and choosing the best channels for lead generation.
For a startup, this literally one page plan helps you streamline execution without wasting time or spending money on the wrong tactics. It’s a smart move for any serial entrepreneur focused on rapid business growth.
What should be included in a simple one page marketing plan?
A simple one page marketing plan should include your target audience, marketing messages, how you’ll make offers, and how you’ll follow up and nurture leads.
Don’t forget to factor in segmentation, lead capture strategies, and your plan for creating content. The goal is to make it shareable, trackable, and aligned with your marketing program.
How do successful business owners use marketing plans to improve their brand?
Successful business owners use a well-structured marketing plan to strengthen their brand, clarify their position in the market, and boost customer lifetime value.
A sophisticated marketing plan also includes strong copywriting, valuable content, and focused media planning to target multiple businesses in various industries or large businesses with precision.
Are there any related books to the one-page marketing plan I can read?
Yes, Dib’s The 1-Page Marketing Plan is one of the most relevant books to this method and is one of the best-selling books on Amazon for marketers and entrepreneurs.
It teaches you how to simplify your marketing strategies into a format that’s easy to understand and implement—especially helpful if you’ve struggled with trial and error in the past.
How can I use a one-page marketing plan to improve digital marketing?
A one page marketing plan can greatly improve your digital marketing by helping you clarify your value proposition, map out your kind of marketing (paid ads, SEO, email, etc.), and better reach your target market.
It creates a visual roadmap to help guide your media planning and ensure every tactic aligns with your business’s overall optimization goals.
What tools or templates help with creating a marketing plan on a single page?
Using a spreadsheet template is one of the easiest ways to organize your one page plan. Many marketing company websites offer downloadable templates that align with the framework from Allan Dib.
These templates are designed to help marketers plug-in details quickly, helping you develop a clear marketing plan on a page for your business without overcomplicating it.
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