February 15, 2024

What Is MSP Marketing? The Ultimate Guide

In 2022, JumpCloud released a survey showing nearly 90% of SME IT admins are either using an MSP or thinking about it. But here's a twist - even though so many are interested, only a few take the leap. Why? It might just be because MSPs aren't selling their strengths effectively. This is where the magic of MSP marketing comes into play.

What is MSP marketing, you ask? It's all about putting your MSP in the spotlight and making sure potential clients see the value you bring. With the right MSP marketing ideas and strategies, you can not only attract leads but also potential clients. This blog will dive into how to market your MSP effectively and learn different marketing terms, ensuring you're not just another name in the vast IT sea.

What is MSP marketing: What you need for your business

How do you get clients for your MSP business? 

Are you finding it tough to turn leads into sales, or maybe you're struggling to get leads in the first place? If you're asking what MSP marketing is, it's now time to understand how your marketing team can get started.

Understand your market and clients

First things first, get to know who you're selling to when marketing for MSP. What do businesses in your target market really need from an MSP? Are they looking for cybersecurity, cloud services, or maybe 24/7 support? Understanding these needs allows you to tailor your services and communication, making your MSP the go-to.

Offer exceptional customer service

Word of mouth is powerful when it comes to marketing channels. By providing top-notch customer service, you not only retain clients but turn them into advocates for your MSP. Quick response times, effective problem-solving, and a friendly approach can set you apart from competitors.

Invest in your team's skills

The tech world moves fast, especially if you're looking for the best MSP marketing ideas. Investing in your team's education and certifications not only boosts their expertise but also your MSP's reputation. What MSP marketing is involves a team that’s up-to-date with the latest technologies and certifications, which is a selling point you should not underestimate.

Leverage strategic partnerships

When you're marketing for MSP, partnering with software vendors or other service providers can open up new opportunities. These partnerships can enhance your service offerings, allowing you to provide more comprehensive solutions to your clients.

Maximize technology and automation

Utilize the latest tools and technologies to streamline your operations. Automation can help reduce manual tasks, allowing your team to focus on more strategic activities that grow your business.

Enhance your online presence

In today's digital age, MSP marketing also includes a strong online presence. This means having a professional website, being active on social media, and ensuring your MSP is easily found through search engines. Share content that positions your MSP as a thought leader in the industry.

Focus on marketing for MSP

Finally, let's talk about marketing for MSP. This is your toolkit for attracting and engaging potential clients. From SEO and content marketing to email campaigns and social media strategies, MSP marketing helps you showcase your expertise, share success stories, and highlight how your services solve real-world problems. 

Definition of what MSP marketing is

What is MSP marketing? 

MSP marketing is all about promoting the services of Managed Service Providers to potential clients. Marketing companies like MSP Launchpad use smart MSP marketing ideas, like search engine optimization (SEO), to show up first on Google. They also create helpful blog posts that answer common IT questions or send out emails that are actually worth reading to draw in companies looking for IT help. 

What is MSP marketing's goal? 

What is MSP marketing's goal? Through this marketing process, you'll show businesses that with the right MSP by their side, they can have smoother, more reliable tech operations without breaking the bank or getting tangled in complex tech problems. 

When do you need marketing for MSP?

You need marketing for MSP when you aim to expand your customer base, increase brand awareness, or differentiate your services in a competitive market. It's essential for MSPs seeking to communicate value, build relationships, and grow their business effectively.

Best MSP marketing ideas in 2024

9 best MSP marketing ideas & marketing tactics in 2024

Looking for ways to market your managed services and stand out in a crowded market? It's all about getting creative with your marketing strategies. The right approach can transform your visibility, drive more leads, and ultimately boost your sales. 

1. Focus on niche markets for cohesive marketing for MSP 

One size doesn't fit all, especially when marketing for MSP. By specializing in specific industries, you become the go-to expert for those particular businesses. Whether it's healthcare, legal, or manufacturing, tailoring your services and marketing efforts to address the unique challenges of a niche can set you apart from competitors.

2. Invest in content marketing & marketing tools

What is MSP marketing? Well, in its scope, content is king, and it's for a good reason. Sharing valuable, informative content (think blogs, whitepapers, and case studies) positions your MSP as a thought leader. 

It's not just about selling your services; it's about providing solutions to your potential clients' problems. This approach builds trust and keeps your MSP top-of-mind when businesses are ready to make a decision.

3. Optimize your managed service provider for SEO

If people can't find you online, it's like you don't exist. MSP Search Engine Optimization (SEO) makes your website more visible to those searching for MSP services, which is one of the most effective MSP marketing ideas. Use keywords that potential clients might use, create quality content regularly, and ensure your website is user-friendly to climb those search engine rankings.

4. Leverage social media & digital marketing

Marketing for MSP also involves social media, which is a powerful tool to connect with potential clients. Regular updates, engaging content, and interactions on platforms like LinkedIn, X, and Facebook can increase your reach. Share insights, industry news, and behind-the-scenes looks at your MSP to build a community around your brand.

5. Utilize email marketing & understand marketing terms

Email marketing remains one of the most effective ways to nurture leads and keep your MSP in the minds of potential clients. Customize your messages to offer real value, whether it's tips on improving IT security or case studies showing how you've helped businesses overcome tech challenges. Personalization is key to making your emails feel less like spam and more like valuable insights.

6. Offer free assessments or trials when marketing your MSP

Giving potential clients a taste of what you offer can be a game-changer. Free IT assessments or trial periods of your services reduce the risk for businesses considering your MSP. As one of the best MSP marketing ideas, it's also a chance to showcase your expertise and the tangible benefits of partnering with you.

7. Host webinars and workshops

In a world where digital is the new normal, webinars and workshops offer a personal touch. They provide a platform to educate your audience on important IT topics, share best practices, and directly address their questions. This interactive format not only demonstrates your expertise but also builds relationships with potential clients.

8. Encourage referrals and testimonials

If you know what MSP marketing is, you'll understand how word of mouth is incredibly powerful. Encourage your satisfied clients to refer others to your MSP and ask for testimonials that you can share on your website and social media. Positive reviews from real customers can significantly influence decision-makers considering your services.

9. Participate in community and industry events

Probably among the undervalued MSP marketing ideas out there is getting involved in local community events or industry conferences. One of the most important MSP marketing strategies is to connect with your target market. Sponsorships, speaking opportunities, or simply networking at these events can introduce your MSP to potential clients and partners, creating new opportunities for growth.

Things you should know about marketing for MSP

MSP marketing phrases you should know

If you need MSP marketing and are looking for an MSP marketing agency to team up with, it's better to understand the phrases you're about to hear from these MSP marketing companies. 

SEO (Search Engine Optimization)

For MSPs, SEO involves using relevant keywords related to IT services, cybersecurity, cloud solutions, etc., to improve your website's visibility in search results. This organic approach is about making your site more attractive to search engines and users alike, leading to increased traffic without the direct cost of ads.

SEM (Search Engine Marketing)

SEM stands for Search Engine Marketing, a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). While it's often considered to encompass both paid and organic search activities, it's more commonly associated with paid search advertising. This MSP marketing idea means buying ads on search engines like Google and Bing. For MSPs, SEM can be a quick way to get in front of potential clients who are actively searching for the services you offer.

Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

For MSPs, this could mean understanding what MSP marketing is, blogging about IT trends, creating how-to guides on common tech issues, or producing videos that explain your services. 

Landing page

A landing page is a standalone web page created specifically for a marketing or advertising campaign. It's where a visitor lands after they click on a link in an email or ads from Google, Bing, YouTube, Facebook, Instagram, X, or similar places on the web.

Unlike general web pages, landing pages have a single focus or goal, known as a call to action (CTA). For MSPs, this could be anything from signing up for a free trial to downloading a whitepaper on cybersecurity best practices.

Guest posts or blogs

In relation to content marketing for MSPs, guest posts or blogs are articles you write and publish on another company's website. These are fantastic ways to reach a new audience, build your brand, and drive traffic back to your site, making it a good start for your MSP marketing ideas. By sharing your expertise on reputable sites related to IT and MSP services, you establish your authority in the industry.

Lead generation

Lead generation is all about attracting potential clients to your MSP. It's the process of warming up strangers to your services, turning them into interested prospects. Think of it as planting seeds for future sales. You can generate leads through various tactics like content marketing, SEO, and social media engagement. The goal? To get them to raise their hand and say, "Tell me more about your MSP services."

PPC (Pay-Per-Click)

What is MSP marketing that involves paying ads? This is called PPC, which is a model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site rather than attempting to “earn” those visits organically. For MSPs, PPC can be a fast track to visibility in search engine results for key terms related to your services.

CRM (Customer Relationship Management)

CRM software is a tool that helps businesses manage, track, and improve all aspects of their customer relationships. It stores information on current and prospective clients, records service issues, manages marketing campaigns, and much more. For MSPs, a CRM can be invaluable for organizing leads, following up on potential sales, and ensuring that your marketing efforts are aligned with your customers' needs.

Conversion Rate Optimization (CRO)

CRO is the process of increasing the percentage of visitors to a website that converts into customers or, more generally, takes any desired action on a webpage. For MSPs, this means analyzing how visitors navigate your site, what actions they take, and what's stopping them from completing your desired actions (like filling out a contact form). By optimizing your website for conversions, you can increase the ROI of your marketing efforts.


In the context of digital marketing, analytics refers to the collection and analysis of data to gather insights on website performance, campaign effectiveness, user behavior, and more.

Tools like Google Analytics allow MSPs to track how visitors interact with their site, which MSP marketing ideas are most effective, and where there might be opportunities for improvement.

What is not included in MSP marketing responsibilities?

The scope: What marketing for MSP is not

Although understanding what MSP marketing is is important, it's best to remember that marketing agencies don't provide everything for your business. They have limitations that MSPs should understand. Some of these are: 

• MSP outbound marketing doesn't just focus on you: Marketing for MSPs isn't just boasting about how great your services are. It's about addressing your potential client's needs and how you can solve their problems. It's not all "me, me, me"; it's more "you, you, you."

• Set it and forget it: If you think you can just hire an agency and set up a website or run an ad campaign, then forget about it, think again. Marketing for MSPs is not a one-time deal. It requires ongoing effort, adjustments based on performance, and engagement with your audience.

• Not a sales shortcut: What is MSP marketing? Let's get this straight; multiple marketing for MSPs is about attracting and nurturing leads rather than pushing for a sale from the get-go. Think of MSP marketing not as a direct sales strategy but as a way to gently guide potential clients. The aim of MSP marketing services is to build interest and trust, setting the stage for your sales team to seal the deal.

• More than just advertising: While advertising can play a role in boosting your MSP's visibility, it's just one piece of the puzzle. True MSP marketing involves B2B marketing and is a broader strategy that encompasses various forms of communication, from content marketing to social media engagement.  

Factors to look at when choosing an agency

Improve MSP sales with the right marketing agency

Boosting your MSP sales and marketing isn't just about offering top-notch IT services; it's also about choosing the right team to help you. Here's how to make sure you're teaming up with the best partner to drive your sales north.

Understand their expertise in the MSP space

First off, if you're marketing for MSP, ensure the agency you're eyeing has solid experience in the MSP industry. They should be familiar with your services, target market, and the specific challenges you face. You should know what marketing tools they use or their marketing materials. 

Evaluate their marketing strategy approach

Dig into how the agency plans to take your MSP sales to the next level. Do they rely solely on traditional methods, or do they have a knack for digital marketing tactics like SEO, content marketing, and social media? The right agency mixes various marketing techniques to ensure your managed IT services stand out in a crowded market.

Check their track record

Look for success stories or case studies that showcase the agency's impact on MSP sales for other clients. An impressive portfolio can give you an idea of what to expect and demonstrate your ability to deliver results. Don't shy away from asking for references or testimonials.

Assess their communication and reporting

Your chosen marketing agency should be transparent about its processes, readily available to answer your questions, and proactive in keeping you updated. Regular reports on campaign performance and insights into how your investment is paying off are non-negotiable.

Consider their creativity and innovation

In the ever-evolving tech world, sticking to the same old marketing tactics won't cut it. The agency should bring fresh, innovative ideas to the table to help your MSP IT services stand out. Whether it's a unique content angle or a cutting-edge digital campaign, creativity can be a game-changer in capturing your audience's attention.

Align on budget and ROI expectations

Before diving in on MSP digital marketing, ensure clarity around budgeting and expected ROI. A trustworthy agency will create a marketing solution but will be upfront about costs and be realistic about what your investment can achieve. 

Why choose us?

Why choose MSP Launchpad? 

What is MSP marketing? Simply say, this process is all about getting your MSP in front of the right eyes, turning heads, and converting interest into solid sales. But here’s the thing: not just any MSP marketing idea will do. You need one that’s as unique and effective as the IT solutions you provide. And that’s where MSP Launchpad comes into play.

Why choose us? Well, for starters, we're not your average marketing agency. We specialize in catapulting MSPs like yours into the spotlight with services tailored just for the MSP market. From our Growth Accelerator Program and SEO mastery to Google Ads and Websites-as-a-Service, we've got all bases covered. 

Our laser focus on lead generation through SEO and paid ads sets us apart. With our track record of generating an "abundance of leads" and achieving "page one" results, our team has proven we know what we're doing. 

Contact us now

Let's launch your MSP to new heights!

Excited to transform your MSP’s marketing and sales or understand more about what MSP marketing is? Reach out to MSP Launchpad today and see why we're the secret weapon of successful MSPs worldwide. 

Don’t just take our word for it; let our results in marketing for MSPs speak for our services. Get in touch now and set your MSP on the path to unprecedented growth.

Frequently asked questions

What makes marketing for MSPs so important?

Marketing for MSPs is important because it helps establish the managed service provider as a trusted authority in the IT sector. Utilizing various marketing tools and techniques, including video marketing and marketing automation, MSPs can effectively communicate their value proposition and differentiate themselves in a competitive market.

What is a comprehensive MSP marketing plan?

A comprehensive MSP marketing plan integrates various marketing methods, including digital marketing, social media marketing, and inbound marketing, to effectively reach and engage potential clients. It outlines the marketing activities needed to attract new business and retain existing customers, employing a cohesive approach to ensure all marketing efforts work together seamlessly.

Why do MSPs need a specific marketing plan?

MSPs need a specific marketing plan to address the unique challenges and needs of selling managed services. Effective MSP marketing involves targeted strategies such as MSP email marketing, content creation, and digital marketing tailored to highlight the benefits of managed services to prospective clients.

How do sales and MSP marketing work together?

Sales and MSP marketing work together through a synchronized sales process and marketing message, ensuring that the strategies implemented not only attract new customer attention but also smoothly transition leads into the sales funnel. This collaboration is crucial for creating an effective marketing for MSP strategy that supports both lead generation and conversion.

Can you explain the difference between MSP sales and marketing?

The difference between MSP sales and marketing lies in their primary focus; marketing is about creating awareness and generating interest (through tactics like MSP inbound marketing and outbound marketing), while sales is about converting that interest into contracts, involving direct interaction with potential clients to close deals.

What are some effective marketing methods for MSPs?

Effective marketing methods for MSPs include a mix of digital and traditional marketing strategies such as content marketing, SEO, and marketing techniques designed to reach and engage their target audience. A focus on inbound marketing helps draw potential clients in, while outbound marketing expands their reach.

How can one-man show MSPs effectively market their services?

One-man show MSPs can effectively market their services by leveraging marketing automation and focusing on online marketing to maximize their reach with minimal resources. Utilizing a solid MSP marketing guide and adopting comprehensive marketing methods can help single-person MSPs create a strong presence in the market.