October 25, 2023

International SEO Services: How Global SEO Agencies Work & Advantages

Navigating the global market can feel like sailing in uncharted waters, right? It’s complex, confusing, and layered with many challenges, one of which is the intricate world of international SEO.

It's easy to feel lost in this industry, especially when you're grappling with the ever-changing algorithms and guidelines. This is where the pivotal role of international SEO services comes into the picture. 

The right SEO service can feel like a beacon in the fog, guiding your ship safely to the shore of global growth. Understandably, you're seeking clarity and simplicity in this tangled realm.

Worry not! This blog will shine a light on how international SEO services work and their numerous advantages. You’ll explore why choosing the right international SEO service isn’t just helpful; it’s essential for your business to flourish and make a global mark.

Learn how SEO services improve your search engine ranking effectively

What do SEO services do to improve your search engine ranking?

Before we get to understand the definition of international SEO services, let's first backtrack on how SEO services can help your online presence

Enhances your online visibility

Imagine you've got a stunning website, but it feels like hosting a grand party where no one shows up. This is where SEO services step in as your guiding star. They optimize your website, ensuring it ranks high on search engine results pages (SERPs).

This optimization is like sending out vibrant, irresistible invitations to your grand online party. When your website appears at the top of search results, more people can find you easily, enhancing your online visibility dramatically.

Attracts more visitors

SEO services also act as your savvy traffic conductor, leading a steady stream of visitors to your website.

By researching and utilizing relevant keywords and phrases that potential customers are using, SEO services make sure your website speaks the language of your audience. This targeted approach ensures that those searching for products or services like yours are effortlessly led to your virtual doorstep.

Connects your business with the right audience

Beyond just attracting visitors, SEO services help build meaningful connections. They assist in tailoring your website’s content, making it resonant and engaging for your audience.

This is like building sturdy bridges, ensuring visitors not only arrive at your site but also linger, explore, and feel a connection with your brand. Through quality content and a user-friendly interface, SEO services enhance the user experience, fostering a sense of trust and loyalty among your visitors.

Boosts conversions

Now, for the grand finale! The ultimate goal of SEO services is to boost conversions. It’s about turning that influx of traffic into a parade of customers.

By optimizing your website’s design, layout, and content, SEO services ensure that visitors can easily find what they're looking for, leading to increased satisfaction and higher chances of conversion. 

Uncover the key differences between local and international SEO results

Local vs. international SEO results: How are they different? 

Let's clear up the fog around local and international SEO services. Both have their spotlight and role to play, but understanding their differences and similarities is like unlocking a treasure chest for your business's global expansion.

Local SEO

Imagine you own a cozy coffee shop in your town. You want folks nearby to find you easily, especially when they’re craving a warm cup of coffee. That's where local SEO shines! It optimizes your website for a specific geographic area. 

International SEO

Meanwhile, international SEO is your friend, ensuring your website resonates with people around the globe by tailoring your content to different languages, cultures, and search behaviors. It's about conquering global markets and making your brand a household name worldwide.

Discover whether a local or global SEO company is the better choice for your business growth

Local or global SEO company: Which is better for your business? 

While local SEO might be more budget-friendly, focusing mainly on a specific area, international SEO can be a bigger investment. But fear not! With the right strategy, international SEO can catapult your business onto the world stage, offering a handsome return on investment.

In a nutshell, whether you’re aiming to be the local favorite or a global sensation, understanding the interplay between local and international SEO services is your roadmap to success. It's about choosing the right approach for your business goals.

Get a comprehensive guide to understanding the workings of international SEO services

Understanding international SEO services and how they work

When you’re dipping your toes into the world of global business, understanding international SEO services is your first step to a steady footing. 

International SEO services involve optimizing your website for search engine rankings across diverse geographical locations and languages. It encompasses various elements, such as hreflang annotations, which ensure that the correct language version of a website is presented to the user.

Search engines like Google use hreflang to serve the right language or regional URL in search results, and Google Search uses the <link rel="alternate" hreflang="x"/> attribute to serve the correct language or regional URL in search results.

Without the right international SEO strategy, your website might be invisible to a large part of your global audience. You might have the best products or services, but without visibility, your global expansion plans could falter. 

Explore the best practices for international SEO strategies for seamless international expansion

International SEO strategies: What are the best practices in international expansion? 

Hiring an expert in international SEO without knowing its processes and best practices can be confusing. That's why we've come up with the things you should consider before planning for your international expansion. 

Understand your international audience

Embarking on the adventure of international SEO starts by setting your compass in the right direction. You need to understand your international audience well. Research what they search for, what language they use, and what their preferences are.

This crucial step helps you tailor your SEO strategies to resonate with people across the globe, ensuring your business doesn’t just speak — it speaks the right language to the right people.

Language and location targeting

Next, you'll plot the course by focusing on language and location targeting. Use hreflang tags to inform search engines about the language and geographical targeting of your website.

When properly implemented, these tags can guide search engines to serve the correct language version of your site to users, enhancing their browsing experience and boosting your site's relevance in search results.

Website localization

Now, let the voyage continue by localizing your website. This step goes beyond mere translation. It's about adapting your website content, design, and elements to align with the cultural and linguistic nuances of your target regions.

A well-localized website is like a friendly local guide, making international customers feel at home ushering them through your site with ease and familiarity.

Global keyword research

As you sail the international waters, navigate the winds adeptly by conducting global keyword research. Discover what keywords are popular and relevant in your target countries.

This task involves understanding the search behavior of people in different countries and utilizing keywords that resonate with them. This approach ensures your website ranks well in international search results, attracting a global audience effectively.

Building international links

Anchor your ship strongly in the international digital landscape by building robust international links. Secure backlinks from popular and authoritative websites in your target countries.

These backlinks enhance your website's authority and credibility in the eyes of international search engines and users alike, bolstering your online presence across borders.

Continuous monitoring and optimization

Finally, the journey doesn’t end at reaching international shores. Steer your ship by continuously monitoring your international SEO performance.

Use analytics tools to gauge the effectiveness of your strategies, understand your international traffic, and analyze user behavior. This ongoing observation and analysis enable you to fine-tune your strategies, ensuring you stay on course for international success.

Dive into the costs and considerations of hiring SEO experts

Global SEO services cost: Is it expensive to hire an international SEO agency?  

If you're choosing to navigate the arena of international SEO, understanding the financial commitments is essential. According to the Agency Jet website, international SEO services can range between $1,000 to $8,000 per month or $50 to $100 per hour. 

Let's delve deeper into what these costs involve and why there can be such a range. 


What it involves: To connect with an international audience, your website must converse in their language and resonate with their culture. Beyond mere translation, this involves adapting the content, images, and design to align with local customs, values, and preferences. 

Cost implication: Engaging professionals to accurately translate and localize your website content is essential but does add to the overall expense. The investment ensures that your message is clear, compelling, and culturally attuned, fostering a stronger connection with global audiences.

Geo-targeting setup

What it involves: Geo-targeting involves ensuring that your website is visible and accessible to users in your targeted international regions. It includes configuring your website to appear in search results in specific regions and ensuring it is accessible and functional worldwide.

Cost implication: The expenses here include the technical and infrastructural setup needed to enable global access and regional targeting. Despite the costs, ensuring your site is globally accessible and regionally optimized is a cornerstone for international success.

Hreflang annotations

What it involves: Hreflang annotations signal to search engines the specific language and country targeting of your web pages. Properly setting up these tags is crucial for guiding search engines to serve the right version of your site to users based on their language and location.

Cost implication: While it is a technical task that involves precision and expertise, the cost is justified as it ensures that your global audience finds the content that’s most relevant to them. 

Site architecture

What it involves: Crafting an organized and intuitive site architecture for different languages or countries is paramount. It involves creating a structure that is easy to navigate and understand, providing a seamless experience for international users.

Cost implication: The contribution to the overall expense comes in the form of designing and implementing a multi-language or multi-country site structure that is efficient and user-friendly, ensuring global visitors engage positively with your website.

International link building

What it involves: This is about establishing global connections and enhancing your website’s authority by securing quality backlinks from reputable websites in your target countries. It’s a strategic effort to build your international online reputation and search ranking.

Cost implication: The process can be labor-intensive and time-consuming, contributing to the cost. However, it is a critical investment for bolstering your website’s global SEO strength, promoting higher search rankings, and attracting more international traffic.

Learn the crucial steps to choose the right global SEO services for your worldwide business expansion

How do you choose the right global SEO services for your global business? 

In the world of globalization, your business needs a robust international presence, and choosing the right international SEO service is the key to that global footprint. Here's how you can make a difference: 

Step 1: Define your goals

Start by defining your global goals. What markets are you targeting? Are you focusing on language, region, or both? Understanding your objectives helps in seeking out an SEO service that aligns with your global expansion aspirations.

Step 2: Evaluate their experience

Experience speaks volumes. Examine the service provider’s track record. Have they effectively managed international projects before? Take a look at their case studies, client testimonials, and portfolios. An experienced SEO service with a proven history of international success should be a significant contender.

Step 3: Assess their technical expertise

International SEO is not just about translating content into different languages. It involves technical aspects like hreflang tags, geo-targeting, and website localization. Ensure the SEO service has the technical know-how to manage these elements efficiently.

Step 4: Analyze their strategy

A clear, comprehensive strategy is paramount for international SEO success. Discuss the proposed strategy with the SEO service. Evaluate their approach to content localization, link building, and on-site SEO. Their strategy should be clear, concise, and customized to your international goals.

Step 5: Consider communication and reporting

Clear communication is crucial. The best international SEO service should keep you in the loop with regular, understandable reports and updates. Ensure their communication style aligns with your expectations, keeping you informed about your project’s progress.

Step 6: Compare pricing and value

Price is always a consideration, but it shouldn’t be the only one. Compare the pricing and the value offered by the service. An inexpensive service might not offer comprehensive services, whereas a more costly service should provide a full range of international SEO services, ensuring your global growth.

find out how MSP Launchpad stands out as the best choice for a global SEO agency

Looking for the best global SEO agency? MSP Launchpad is here to help...

You know your website needs to converse in multiple languages and be visible in various regions, and hiring the right international SEO agency is crucial. This is where MSP Launchpad shines as your beacon in the global digital world.

With our firm focus on MSP marketing, we are confident to handle the SEO hustle on your behalf. Our dedicated MSP Growth Accelerator Program is just one of our guaranteed promises for your business. 

Our international reach, with satisfied customers from London, Belgium, Chicago, and Australia, amplifies our proven expertise in navigating the global SEO landscape. Whether through SEO practices or paid ads, we can guarantee your business' enhanced visibility and increased traffic.

Evaluate the true worth of investing in the right international SEO services for global success

Is it really worth it to invest in the right international SEO services?

In a word, yes.

The investment in international SEO services, especially with a seasoned partner like MSP Launchpad, pays off by broadening your global footprint and bolstering your online presence. Your business is not just seen but also heard, understood, and preferred across the international market.

If you want to make this happen, contact us now at +31 6 4180 7066 or send an email to louis@msplaunchpad.com. With us, you’re not just hiring an international SEO agency; you're partnering with a global growth ally.

Frequently asked questions

How can I develop an effective SEO plan?

Developing a robust SEO plan involves a thorough SEO audit and consistent evaluation by a dedicated SEO team. This plan will lay the foundation for a successful SEO campaign that a digital marketing agency can help execute.

Why should I choose a leading SEO agency?

Choosing a leading SEO agency ensures that you have access to top-notch translation services and international SEO consultants who are skilled at managing international websites. This choice positions your business for global success.

How does effective international SEO work?

Effective international SEO involves working with SEO firms whose services include international search engine optimization. This strategy guarantees a global reach and attraction of international clientele to your platform.

Can you briefly describe the international SEO process?

The international SEO process incorporates various stages. It begins with understanding the international location markets you want to target. The next steps involve utilizing SEO techniques that offer international SEO benefits, ensuring your business appeals to international clients.