September 5, 2023

MSP Statistics: The Numbers Game You Didn’t Know You Were Playing In 2023!

Hello, dear reader! You know how they say that when it comes to marketing, numbers don’t lie? Well, in the world of managed IT services, they sing like Beyoncé at the Grammys. They belt out high notes of insights, shed light on trends, and groove to the tune of potential markets.

Why Care About MSP Statistics?

Imagine setting sail without a compass. If you’re in the MSP space, that's what diving into your company’s growth without looking at statistics is like. 

Statistics are not just numbers; they're the powerful ingredients that can supercharge your marketing strategy. Or as we like to say it, they are your launchpad to success.

Without a strong launchpad, even the most advanced rocket would be grounded, unable to reach its fullest potential. 

Similarly, without accurate and timely statistics, your MSP business could be stuck in a perpetual loop of trial and error, never truly maximizing efficiency, customer satisfaction, or profitability.

Did You Know?

70% of businesses consider IT to be a crucial factor in their ongoing operations. 

• A whopping 64% of businesses have experienced at least one cyber attack, showcasing the ever-increasing need for reliable IT support and management. 

53% of MSPs consider marketing and sales their top challenges. 

Are you racking your brain trying to figure out how to navigate the IT managed services marketing labyrinth, while also putting statistics to good use? You're in good company!

Buckle Up For The Ride!

If you thought marketing for managed IT services was all about tech jargon and service portfolios, think again. With this comprehensive guide, you're about to embark on a whirlwind tour into the world of numbers, insights, statistics and trends that make up the heart and soul of MSP marketing. Short, sweet, and packed with info—just how we like it!

General MSP Industry Statistics

general msp industry statistics

Alright, before we dive deep into the nitty-gritty of how to grow a managed IT service business through the power of marketing, let's set the stage. Here’s a vivid picture of where we currently stand and where we're headed in the MSP space.

A World Full Of MSPs: The Global Breakdown

According to Kaseya, there are 130,000 MSPs globally. That's more MSPs than there are Starbucks stores worldwide! 

By Region:

U.S.: The big player! 40,000 in 2019 as estimated by ConnectWise.

Europe: Not far behind, Europe is home to a large number of MSPs. And when looking at European numbers, you’ll find them impressive, too. The top 500 MSPs in Europe, have revenues of $215.36 billion (€184.15 billion) between them.

Asia-Pacific: A rapidly growing market yet still behind Europe and the US.

Latin America & MEA: Together, they make up the rest.

Show Me The Money

• On average, an MSP in North America can expect to pull in $700,000 and $1.000,000 annually, with the big players jumping up to $5.000.000 and beyond!

• Europe, with its diverse market, is not far behind in terms of revenue.

• The Asia-Pacific region has also seen rapid growth in the past 10 years.

To Infinity And Beyond

msp growth

Hold onto your hats, because the global MSP market size is set to blast off! 

Valued at $255.86 billion in 2022, is predicted to soar to $671.14 billion by 2030. 

That's an impressive CAGR (Compound Annual Growth Rate) of 13.1%!

Wondering what’s driving this growth? 

As you may have already figured out, the increasing need for IT solutions, the rise of cloud computing, and, unfortunately, the ever-present cyber security threats.

The Takeaway?

The MSP industry isn't just thriving; it's skyrocketing! With such potential for growth and earnings, the importance of standing out through effective marketing has never been greater. 

And as the old saying goes, "Knowledge is power." So, armed with these statistics that can help you drive your marketing efforts in the right direction, you're one step closer to ruling the MSP Kingdom!

Marketing Budget & Channels: Where The Money Goes & Why

looking at msp statistics

Alright, it’s money talk time! When it comes to MSP marketing, where are most businesses investing their dollars, and more importantly, are they getting bang for their buck? 

Let's dive into some MSP marketing statistics and uncover the treasure trove of data to see where the smart money is.

Pouring The Bucks

On average, MSPs spend between 0 and 15% of their revenues on sales and marketing. If you're doing the math based on our earlier numbers, that’s an appetizing chunk of change.

Smaller MSPs (those earning under $1 million) might tighten their belts, spending around 8% on marketing, while the big whales, earning above $10 million, splash out up to 15%.

Channel Surfing

Digital Domination: Most of the big players in the MSP sphere swear by digital marketing. SEO, content marketing, and PPC lead the digital charge.

Social Signals: Many MSPs are also getting chatty on social media. Platforms like YouTube, LinkedIn, and Twitter are where most of the IT conversations are happening.

Traditional Tactics: While the digital world is in the limelight, MSPs still invest in old-school methods like print ads, radio, and even direct mail.

Events & Webinars: A high number of MSPs still believe in the power of face-to-face (or screen-to-screen) interactions, hosting webinars, or attending trade shows.

The ROI Rundown

SEO & Content Marketing: Businesses see an average 2.8% increase in revenue from investing in SEO. Talk about making money while you sleep!

PPC: It's a trickier game, but done right, companies can see returns of $2 for every $1 they throw into the PPC pot.

Social Media: The ROI here averages at 250%. Not bad for sharing, liking, and tweeting.

Traditional Marketing: It's a mixed bag. Some report ROIs as high as $2.50, while others struggle to break even. It seems the secret sauce is in the messaging and audience targeting.

Digital Presence & SEO: The Virtual Front Door To Your MSP Services

msp online presence statistics

In today's digital realm, having a strong online footprint is not just a luxury; it's a necessity. And SEO? Think of it as the welcome mat laid out in front of your virtual establishment. 

Time to delve into MSP statistics for a closer look at SEO.

SEO: The Unseen Power Player

A Growing Trend: Most successful businesses, regardless of industry, pay $2500 to $7500 per month for SEO. If you're not doing this already, it's time to join the club.

Traffic Talk: When it comes to website visitors:

Organic Searches: According to BrightEdge, for most companies, more than half (53.3%) of all website traffic comes from organic search, and SEO drives 1,000%+ more traffic than organic social media. 

Direct Traffic: Accounts for 23%, which highlights brand recognition.

Referrals & Social: Contribute 14% and 7% respectively, underscoring the importance of networking and social engagements.

Local SEO: Your Neighborhood's Digital Spotlight


Source: Brightlocal

The Local Edge: 46% of all searches on Google include local intent, and 62% of consumers will disregard a business if they can’t find it online.

Trust in Reviews: A massive 52% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they ‘always’ read reviews. The neighborhood chatter has gone digital!

First Impressions: Around 68% of consumers are more likely to use a local business if they have positive reviews. So, not only is it about being seen, but it's also about shining brightly.

Storytelling In The Tech World

msp statistics about content ‍

Content is King! But in the realm of Managed Service Providers, content isn't just about tech solutions and IT fixes; it's also about connecting, educating, and engaging. Time to tap into some MSP statistics to reveal the impact of storytelling in the tech world.

So how should service providers tap into the magic of words and visuals you might wonder? 

Through blogging, of course! Most successful MSPs maintain active blogs, weaving stories that enlighten and engage.

But here’s the catch! Don’t settle for jargon-heavy articles that even a robot would yawn at. We get it; the tech world is complex. But, guess what? A language filled with acronyms and tech-speak can isolate your audience faster than a firewall blocks an intrusion attempt. 


The solution?

Light up your content like a bioluminescent motherboard! With an active blog, you can sling stories that are not just enlightening, but utterly spellbinding.

Engagement Elixirs: Types Of Content Winning Hearts (And Clicks)

Infographics & Visual Data: They don't just look pretty but pull in 3x more shares than any other type of content. When IT complexities are transformed into visual stories, audiences tend to stick around. In fact, good visuals increase people’s desire to read content by 80%. 

How-To Guides & Tutorials: Considering the technical nature of MSP services, it's no surprise that 62% of readers gravitate towards helpful how-tos and tech breakdowns.

Videos & Webinars: As you might imagine, in 2023, the demand for video continues to increase. 90% of companies are including video in their marketing strategies, including many MSPs who are switching on their cameras to connect and educate.

msp statistics about the use of video 

Source: Wyzowl

Turning Clicks Into Clients

msp team

In the intricate dance of business, where getting your prospects to say ‘yes’ is the ultimate goal, understanding the nuances of lead generation and sales becomes pivotal. Let's dive into MSP statistics to shed light on how service providers are mastering the art of winning clients.

When Browsers Become Buyers

The Conversion Chronicle: The average conversion rate for the B2B industry stands at 2.23%. While it may seem modest, when coupled with high traffic, this can translate to a sizable number of leads. It’s also worth mentioning that the average-sized new account for a Managed Service Provider can range from $1850 – $5000 in monthly recurring revenue (MRR).

The Top Strategies Pulling in Prospects

Referral Programs: Nothing beats the power of word-of-mouth. A staggering 70% of MSPs swear by referrals, emphasizing the importance of nurturing existing relationships.

SEO & Organic Search: With 44% of companies relying on it, having a robust online presence continues to be a major player in drawing prospects.

Webinars & Workshops: Educate to captivate! MSP statistics indicate that 42% of companies that use e-learning generate more income. 

The Waiting Game

A Patient Pursuit: MSP sales don't usually happen overnight. The average sales cycle length is between 60 to 90 days. A mix of nurturing relationships, demonstrating expertise, and building trust is key to sealing the deal.

The Social Spectrum: Where MSPs Shine and Engage

people on social media

When it comes to social media, understanding the lay of the land is crucial. MSP statistics guide us through the maze, revealing which platforms are best suited for client engagement and brand building.

Digital Hangouts

Platform Popularity: When it comes to online mingling:

YouTube: The go-to platform for dynamic content, where influencers and businesses alike create, connect, and thrive.

LinkedIn: Most MSPs establish their professional prowess here.

Twitter: A close second, serving as a rapid response and update channel.

Facebook: Still in the game, offering a mix of the professional and personal.

Engagement Encyclopedia

LinkedIn: With an average engagement rate of 2.1%, it's where conversations turn into collaborations and partnerships.

Twitter: Tweets from MSPs see an engagement rate of around 0.037 %, making it a good opportunity for bite-sized updates and quick interactions.

Facebook: It may be more personal, but business-related posts still pull in a decent 0.07 % engagement rate.

YouTube: YouTube is where engagement soars to the stratosphere! With an engagement rate ranging between 3% and 7%, it's like the SpaceX Falcon Heavy of social platforms for MSPs. Whether you're sharing tutorials, customer testimonials, or insider peeks into your tech haven, YouTube is the place where viewers not only click but also stick.

Mastering the Media


Professionalism is Key: Complete profiles, showcase certifications, and endorsements.

Engage in Groups: Participate in MSP-specific groups, share insights, and ask questions.


Stay Active: Tweet regularly, use relevant hashtags, and stay updated with IT trends.

Engage Directly: Respond to mentions, retweet relevant content, and create polls to understand your audience.


Humanize Your Brand: Share team events, milestones, and behind-the-scenes glimpses.

Use Multimedia: Infographics, videos, and client testimonials keep the audience engaged and informed.

A Glimpse Ahead: Charting The Future Of MSP Engagement

msp statistics regarding growth‍

As the digital tapestry evolves, so does the approach to engagement, outreach, and brand building for Managed Service Providers. Based on current trajectories and emerging patterns, what might the MSP horizon look like, and how can businesses navigate the tides of change?

Forecasting the Future: Trends on the Horizon

Hyper-Personalization: With data analytics maturing, MSPs will have the tools to create highly tailored campaigns, addressing individual client needs and pain points.

Interactive Content: Think virtual reality consultations, augmented reality demos, and immersive tech tutorials. The engagement landscape will be rich with experiential content.

Voice Search & AI: As more users lean into voice assistants, optimizing for voice search and leveraging AI for customer service and interaction will become paramount.

Staying Ahead

Stay Agile: In a realm of rapid advancements, flexibility is key. Be prepared to pivot your strategies based on data and emerging tech trends.

Continuous Learning: Encourage team training in emerging digital tools and platforms. An informed team is an empowered one.

Engage & Listen: Stay connected with your audience. Their feedback will be the compass guiding your next moves.

Your Next Game-Changer: MSP Launchpad

Imagine if the future of your MSP's engagement wasn't shrouded in unpredictability but was streamlined, automated, and efficient. This isn't just a dream; it's a promise!

At MSP Launchpad we take the cumbersome out of lead generation, crafting tailored marketing narratives that pull in enthusiastic leads day in, day out. No more mundane websites or generic messaging that fades into the background.

And the most important part; we're not just going by gut feeling or intuition. We rely on hard data and MSP statistics to drive our strategies, ensuring that every move we make is calculated, effective, and yields high ROI. 

Our analytics-backed approach ensures that you're not throwing darts in the dark; you're hitting bullseyes in broad daylight. 

Are you ready to elevate your MSP game with data-driven decision-making? Reach out now and let MSP Launchpad turn your business into a leader in the MSP space. 

Your next game-changer is just a click away!


How do cybersecurity threats and ransomware cases impact MSP marketing?

Cybersecurity threats and ransomware cases have led to a transformation in MSP marketing strategies. The sector now puts more focus on demonstrating the competency of its security services to attract businesses that need to protect themselves from cyber threats.

How is the marketing for security services growing?

Given the exponential growth of cybersecurity threats, the marketing for security services within the MSP sector is also expanding at a rapid pace.

How critical is the marketing of data backup and recovery services for MSPs?

Marketing for data backup and recovery services is foundational for MSPs, especially with the rising incidents of data loss and ransomware attacks.

What innovative marketing strategies are MSPs using for data backup and recovery?

MSPs are leveraging digital transformation techniques like big data analytics for more targeted marketing, and emphasizing the scalability and robustness of their data backup and recovery solutions.

How do statistics and projections help MSPs in their marketing efforts?

Statistical data and projections help MSPs to understand market trends and customer needs more in-depth, thereby enhancing their marketing strategies.

What is the industry prediction regarding the scalability and growth of MSPs?

Predictions indicate a positive outlook for MSP scalability and growth, driven largely by digital transformation and an increased need for specialized management services.

How does vertical specialization affect MSP marketing and growth?

Vertical specialization allows MSPs to tailor their marketing strategies to specific industries or sectors, thereby fostering more targeted and effective growth.