January 8, 2024

Why You Need a Content Marketing Consultant: Benefits, Costs, & Roles

Feeling stuck with your online marketing efforts? You might just need a content marketing consultant

Imagine having someone who knows the ins and outs of connecting with your audience, crafting messages that resonate, and driving results. That's what a content marketing consultant does - they're your guide in the maze of online marketing.

So, why exactly should you bring a content marketing consultant on board? In this piece, we're going to break down the real benefits they offer, the costs involved, and the critical roles they play for your business. Are they really a good investment to have? Let's find out. 

Content marketing consultant: Signs you need help with your marketing

Signs you need to work with a content marketing consultant

You're probably not here if you're not, in any way, interested in hiring a content marketing consultant for yourself. But do you really need a content marketer? Let's find out the clear signs that you need one: 

Your website isn't attracting enough traffic

If your website feels like a ghost town, it's a big red flag. A content marketing consultant can help you understand why your site isn't drawing in visitors and devise strategies to boost your online presence, making sure your site gets the attention it deserves.

Low engagement on social media

Are your social media posts echoing in the void? This could mean your content isn’t hitting the mark with your audience. A consultant can analyze your social media strategy and tweak it to increase engagement, ensuring your posts are not just seen but interacted with.

SEO can be a complex beast. If you find yourself puzzled by keywords, backlinks, and algorithm updates, it’s time to call in a content marketing consultant. They can demystify SEO for you and ensure your content is optimized to rank higher in search engine results.

Your content doesn’t convert

If your content isn't turning readers into customers, there’s a disconnect somewhere. A consultant can help identify where your content is falling short and how to tweak it for better conversion rates.

You’re struggling with consistent content creation

Consistency is key in content marketing. If you're struggling to keep up with regular blog posts, newsletters, or social media updates, a consultant can help you streamline your content creation process and keep things running smoothly.

Your competitors are outdoing you

If your competitors are consistently outranking you or getting more engagement, it’s a sign to reassess your strategy. A content marketing consultant can provide an outside perspective and help you understand what your competitors are doing right and how you can outpace them.

You lack a clear content strategy

If your content efforts feel like shots in the dark, it’s time for a strategic plan. A consultant can work with you to create a clear, actionable content strategy that aligns with your business goals and targets your specific audience.

What does a consultant do?

What is a content marketer in digital marketing? 

A content marketing consultant is an expert who knows exactly how to use words, images, and media to boost your business's online presence. Think of them as a strategist and a guide.

They understand your audience, what they want, and how to speak their language. For you, this means having a roadmap for creating blog posts, videos, social media content, and more that aligns with your business goals.

Whether you're in IT or customer relations, a content marketing consultant helps you communicate your message effectively. They analyze trends, understand SEO, and know how to make content that ranks well on search engines and resonates with your audience.

Simply put, these marketing experts craft content strategies that not only attract attention but also drive engagement and conversions.

Costs of hiring a content consultant

How much does an inbound marketing cost? 

When it comes to the cost of hiring a content marketing consultant, you're likely looking at an annual compensation of around $83,000 in the United States, according to GlassDoor

This figure includes the average salary which is about $77,000 per year, plus additional pay like bonuses, commissions, and other financial benefits. These can vary based on factors like experience, the complexity of the projects, and the consultant's track record.

As for inbound marketing, which is a key part of what content marketing consultants do, the costs can be quite varied. It's not just about paying for the consultant's time. You'll also need to consider the budget for the marketing activities themselves – like content creation, SEO, and social media advertising.

The total cost will depend on the scale and scope of your inbound marketing strategy. For a small to medium-sized IT business, the investment in inbound marketing, including the consultant's fees, could range from a few thousand to tens of thousands of dollars annually.

Reasons why you need a content marketing consultant

Why should you partner with a content marketing consulting agency? 

Aside from handling your business content, there are many other roles a content marketing consultant can do for your company. Which of these digital marketing campaigns is your top priority? 

SEO optimization

Let's start with SEO. It's not just about stuffing keywords anymore. SEO is a sophisticated blend of understanding user intent, leveraging AI for keyword research, and creating content that answers your audience's questions before they even ask them.

As a content marketing consultant, it’s essential to use tools that analyze search trends and adjust strategies accordingly. Think of SEO as your digital compass, guiding potential customers straight to your content.

Data-driven content strategy

Data is king in 2024, and a content marketing consultant should be your data whisperer. By analyzing metrics like engagement rates, click-through rates, and conversion rates, they create a content strategy that’s not just a shot in the dark but a targeted approach to reach and resonate with your audience.

Whether it's identifying the best type of content for your IT services or understanding the preferences of your customer relationship management clientele, data-driven insights are invaluable.

Video and multimedia content creation

Videos and multimedia content have taken center stage. It’s no longer a nice-to-have; it's a must-have.

A content marketing consultant needs to advise on creating engaging video content that can explain complex IT solutions in simple terms or showcase customer testimonials in a more relatable and engaging format. This also includes leveraging platforms like YouTube and TikTok for broader reach.

Personalized content experiences

Personalization is the name of the game in digital marketing. Content needs to speak directly to individual needs and preferences. This means creating tailored content for different segments of your audience. 

For example, crafting case studies for business clients in the IT sector or personalized email marketing campaigns that address specific pain points in customer relations. A consultant's role is to help you segment your audience accurately and create content that feels almost custom-made for each group.

Social media strategy

Social media is constantly evolving, and what worked last year might not work in 2024. A content marketing consultant needs to be on top of these changes, advising on the best platforms for your business and the type of content that performs best on each.

Whether it's LinkedIn for B2B networking in the tech world or Instagram for building customer relationships through relatable content, your social media strategy must be adaptive and innovative.

Influencer collaboration and content co-creation

Influencer marketing isn't just for fashion and lifestyle brands. In 2024, even B2B businesses like yours can benefit from influencer collaborations.

A consultant can identify influencers in your niche – think tech bloggers or industry thought leaders – and work on co-creating content that boosts your credibility and extends your reach.

Content analytics and reporting

Finally, it's not just about creating content; it's about understanding its impact. Content marketing consultants should provide detailed analytics and reports that give you a clear picture of what's working and what isn't. This includes everything from user engagement on a new webinar series to the ROI of your latest content marketing campaign.

How to choose the best consultant?

How to find an effective content marketing consultant for strategic content? 

Finding the right content marketing consultant for strategic content, especially in industries like IT or customer relations, is crucial to your business's online success. We're here to help you find the best person. 

• Look at their experience and expertise. It’s essential to find someone who knows the ropes in your specific field. Ask them, "What’s your track record in my industry? Do you have case studies or examples of your work?" This gives you a sense of their real-world experience and success stories.

• Gauge their understanding of your business. You want someone who gets what you're about and who your audience is. A great question to ask here is, "How would you tailor a content strategy to align with my business goals and audience?"

•SEO know-how is non-negotiable. Content marketing and SEO go hand in hand, so find out how they merge the two. Try asking, "Can you explain how you integrate SEO into your content strategies?" This shows whether they’re up to date with the latest in SEO.

Content creation skills are key. Ask them to show you the diverse types of content they’ve created.

• Ask about the budget. Make sure their services align with what you can afford. A straightforward question like, "What’s your fee, and how do you prove ROI?" is essential.

• Don’t forget to ask for references or testimonials. It's always good to hear from others who've worked with them.

Remember, the right content marketing consultant should feel like part of your team, someone who brings expertise and measurable results to your content marketing efforts. Take your time to find someone who aligns with your business values and objectives.

Need help with your marketing? We have the best people! 

Need a boost on social media marketing or other content marketing consulting services? Let us help you! 

At MSP Launchpad, we specialize in elevating your online presence. Our dedicated team, based in Dordrecht, The Netherlands, is committed to crafting and implementing outstanding marketing strategies tailored to your specific needs. 

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We take the marketing load off your shoulders so you can focus on what you do best in the business world. With proven results in lead generation and a variety of tailored programs, we've earned a sterling reputation, reflected in our 5.0-star rating. And that's not just it! 

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From London to Australia, our clients are reaping the benefits of our expertise. So, why not join them? Contact us now at +31 6 4180 7066 or send an inquiry to louis@msplaunchpad.com. 

Get a free 30-minute session with our founder to explore MSP lead generation strategies! This offer is exclusively for MSPs with teams of 10 or more. Dial now before it's too late! 

Frequently asked questions

How can content marketing consulting help my business?

Content marketing consultants play a pivotal role in providing invaluable assistance in developing a solid marketing plan that aligns with your business goals. A consultant provides expert advice on crafting quality content that resonates with your audience.

They can help you create a comprehensive content plan and calendar, ensuring your marketing team consistently produces content that’s engaging and effective. This approach integrates SEO and content marketing, enhancing your online presence and driving more traffic to your products and services.

What steps should I take to become a content marketing consultant?

To become a content marketing consultant, start by gaining a deep understanding of marketing technology and SEO content strategies. Build your expertise by creating and executing content marketing strategies for diverse clients. Focus on developing quality content and a strong content marketing presence.

You can also work to improve your content. Joining a marketing agency or pursuing freelance content marketing opportunities can provide insights regarding your content marketing strategies. 

What are the advantages of freelance content marketing?

Freelance content marketing offers flexibility and the chance to work on a variety of projects. As a freelancer, you can create visual content and tailor unique content marketing strategies for different clients.

It’s an opportunity to devise content, invest in content marketing skills, and build a portfolio that showcases your ability to deliver good content. A freelance career also allows you to directly contribute to your client's marketing and content needs, helping them transform digital marketing into a valuable asset. 

How do current marketing trends influence content strategy?

Current marketing trends greatly influence content strategy and marketing performance. Trends like the integration of visual content and the emphasis on creating SEO content shape how marketing teams approach their content plan.

Keeping abreast of these trends is crucial for developing effective content marketing strategies. A consultant would advise you to stay informed about these trends to ensure your content remains relevant and impactful.

What tools do content marketing consultants recommend for effective marketing?

Content marketing consultants recommend a variety of marketing tools to enhance your strategy and have successful content marketing. These tools range from SEO optimization software to content calendar applications, helping you plan and execute your marketing plan effectively.

These tools assist in creating SEO content and ensuring that your content marketing strategies are data-driven and focused on delivering quality content.

Why should businesses invest in content marketing?

Businesses should invest in content marketing to build a robust online presence and effectively communicate their products and services. Good content can attract and retain customers, making it a crucial component of any marketing plan. Investing in content marketing means partnering with content creators to execute marketing strategies that resonate with your audience and drive business growth.

What common mistakes should be avoided in content marketing?

Common mistakes to avoid in content marketing or avoid in your content include neglecting SEO and content marketing integration, producing low-quality content, and not following a consistent content calendar. A content marketing expert will advise you to avoid these aspects of content to ensure your marketing strategies are effective and drive desired results.