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Let’s Look reality in the eyes
The next 6 - 18 months will be a difficult time for most businesses
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With this 97% done-for-you system – you can focus on your clients, while we fill your pipeline up with as many eager-to-buy leads as your MSP can handle, month after month!
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Instead of waiting around for referrals to roll in before landing a new client
You actually had a PIPELINE of ready-to-buy leads, waiting to get on the phone with your sales team and pay for your services…
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Instead of losing hair, wondering how you’re going to keep getting new business in a recession
You could stay focused on providing quality IT support to your clients, knowing that your MSP wouldn’t lack new business – because fail proof systems are in place
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Instead of throwing spaghetti on the wall, trying to figure out how to market your MSP
You could leave your lead generation efforts to experts in MSP marketing, who know just what’s needed to get you the most bang for your buck, time and time again!
But now the real question is, why isn’t this the norm for your MSP? Before we answer that question…
Let’s Look reality in the eyes
Why? A recession is upon us! And sadly, it’s getting a ton of free publicity and building up anxiety in business owners.
In the MSP space for one, people are concerned about being able to maintain their existing clients, much less being able to ACQUIRE MORE CUSTOMERS at such a time.
Billionaires are advising you to stash up your coins
– “don’t do anything that isn’t mission-critical at this time” they warn. Everyone is clamping down on their marketing and sales efforts.
This begs the question, if you get a steady influx of new clients through marketing, isn’t that a mission-critical business effort?
For most MSPS - sadly, it isn’t
For practically every MSP owner that has reached out to us for help, there’s a dark story of the hell-hole that marketing and lead-generation have been for them:
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From having to wait 2 - 4 months before the next sale, because their entire marketing was 100% based on referrals
To signing multi-year contract deals with marketing agencies that promised them the moon, with nothing to show for it
To burning north of $6000 in ad spend, only to be hit in the face with absolute BS - no quality leads (well, except you count the grandma that needed her Windows updated)
To watching under qualified MSPs in their local region get all the viable clients because they had good marketing. Sadly if an “MSP” can complete reactive service tickets, clients don’t usually know if they’re terrible on the backend
The list of these horror tales goes on and on
So, yes – we get it. But…
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Which (if we’re being honest) is the real reason why you’re on this page.
We’re taking the liberty to assume that if you got access to this, you’re not some random MSP owner looking to do the barest minimum…
You want results, despite the headlines and wave of fear all around the world.
And the best part is – it is possible!
Tough times build tough businesses.
There’s no greater opportunity to leave your competition behind, and get all the customers you could ethically get, than right now.
Because, while you’re doing well – you wouldn’t be here if you really believed you’ve maxed out the opportunities in your market, yes?
Your best bet is to do the exact opposite of what MSPs in your space are doing right now.
They’re cutting back on their marketing efforts, and trying not to ruffle any feathers. That leaves a huge gap for you to literally dominate your city – with failproof marketing strategies!
Do you see how this could all pan out in favor of your MSP?
You see it? Perfect!
Now, before we go any further – who are we, and what gives us the right to tell you how to market your MSP?!
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Chris Benson
CEO of AlwaysOnIT
...Transparent, responsive, and always willing to go the extra mile... Incredible lead gen results!
Roshi Brigham
VP of business development and marketing at DivergeIT
...Our website has already converted a sale and leads are starting to really funnel through the way we had projected...
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We’re a group of MSP marketing and lead generation experts that set out to make successful marketing possible for MSPs.
Our founder (Louis ) is a former MSP regional sales and marketing manager at a multinational MSP. He’s been flown across the world to train governments. He’s been able to crack the code on MSP marketing that produces results!
In a niche like yours, it’s crucial to leverage industry experience. At MSP Launchpad, we deeply understand what your dream clients want – and focus 100% on that.
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We started out by offering only conversion-focused websites, then Google ads, then SEO…
Up until this point, all of our clients have had to get one, two, or all three of our services, and this is how they’ve gotten all their results.
But then, it hit us…
We’re talking, about
A full-on, conversion-focused HTML Website
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SEO to land you on the first page of Google organically
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Google ads to attract and convert leads like clockwork
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Professional photo shoot for you and your team
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Full branding kit to make you stand out in your market
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Every other thing you need to pull your target audience in and close them!
And that’s exactly what we’ve done!
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Hire marketing experts and form your very own team in-house.
This means you'd get in-house web developers and designers, ad campaign managers, copywriters, lead generation strategists, graphic designers, branding experts, and don’t forget a project manager to coordinate the team!
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This would easily cost you multiple 6 figures every single year
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You’d have to train them in the MSP space because you’re guaranteed to get zero results without that deep understanding of your industry
This will add multiple layers of complexity to your overall operation, I mean, you’re an IT provider, not a marketing agency!
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Outsource your lead generation to a marketing agency with a track record of generating tons of leads for every other industry but yours.
Get ready to become one more experiment in their books. They're generalists at best, not specialists in MSP marketing. The learning curve is huge!
You’d wind up needing multiple agencies for the different services because it takes a team that has been there, and done that to provide it all! Generalists would most likely outsource your work on Fiverr, getting you “meh” results (at best).
End up spread thin, not knowing who’s responsible for what – or who to hold accountable if there are no results.
Get sub-par, epileptic reports on what’s actually going on with your marketing, because a gazillion other industries need their attention too!
You could take a good look at this all-in-one solution that our team of MSP marketing specialists has put together for businesses just like yours! It’s been years in the making, and by far our most aggressive system yet…
It's about time
The only MSP lead generation system you need to get new, eager leads for your MSP consistently, without any marketing expertize!
You could take a good look at this all-in-one solution that our team of MSP marketing specialists has put together for businesses just like yours! It’s been years in the making, and by far our most aggressive system yet…
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That’s the promise, and it’s pretty straightforward.
You have clients to fulfill in order to maintain a healthy reputation in the market, the goal of MSP-GAP is to let you focus your energy on that, while your MSP gets a steady stream of qualified leads.
While you’re de-loading businesses of their IT burdens, we’re offering to de-load you of your marketing headaches, confusion, and the gut-wrenching feeling of being stuck!
This is for MSPs who understand that every once in a while, there's a magical opportunity, by a marketing agency that is just as focused and rebellious as you are.
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Website - our top-of-line ''MAXXED OUT'' model
Feature
We start by helping you pick a conversion-focused website design, which aligns with both your target market and your corporate identity. Then, we completely customize it for you.
We write original, custom copy for your website (incl your story, personal voice, unique value proposition and our talent at prompting your prospects into taking action.
A separate page for each service you provide, which dramatically boosts SEO rankings.
Custom, full-power, direct response Google Ads or SEO-optimized landing page included.
Connect with all your CRMs, integrations, calendars and other tools.
Optimized for speed, mobile, 4k, etc.
Lead magnet / brochure that visitors can download in exchange for email.
80-mile exclusivity-radius on the base design (which again, we fully customize). That way, your customers should never come acrossanything even remotely similar to it.
Much, much more.
Think >20-25 pages at the START.
What it achieves
We understand that you are an MSP. This is a website for MSPs. Youshouldn't have to deal with dinosaur-tech, so we've adopted the mostmodern and effective standards possible.
Finally have a website that speaks to your audience in a way that they understand and respond speedily to. With your conversion-machine of a website, you’d have the kind of presence you deserve
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First page ranking - SEO
Feature
A solid competitor analysis and keyword strategy
Consistent content creation and distribution across a variety of platforms: videos, brochures, PDF articles, blogs, and landing pages - which attract our target market
The creation of backlinks from (niche-related) websites with high authority
Online platform participation: perfectly fill in and optimize all Google, Bing and Apple platforms, business indexes, content websites, social media, etc.
Technical website optimization: loading speed, meta descriptions, internal linking, SEO widgets and more
What it achieves
We help you increase your ranking on the Google search engine... And ultimately show up on the first page when your potential clients are searching for IT support and managed services online.
We know which keywords convert, which areas of the search engine to focus on and which backlinks are most effective. We've built an entire system around MSP SEO specifically.
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Top-tier Google Ads
Feature
Keyword management, negative keyword lists
Creative ad copy
Competitive analysis
Bid and budget management
Custom scripts and plugins
3+ Custom Landing Pages + ongoing optimization
Call Tracking Analytics
Dynamic Remarketing
Custom Audiences
A/B Testing
Heatmaps
Much more
What it achieves
With this, we help you attract the businesses currently looking for MSP services in your local region.
We have an unfair advantage over all other traditional marketing agencies. Because we've spent vast amounts on campaigns, allowing us to fine-tune keywords, negative keywords, machine learning protocols, and more.
Doing your ads with generalist marketers/ marketing agencies would mean it would certainly take them at least $100,000 in YOUR ad spend before they’d reach our levels of efficiency.
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Google Business Profile Setup
What it achieves
You probably have no idea the gold mine that GBP can be for your business. If you run a random search for a service-based business in your area, guess what would be right on top of that page… We want to make sure your GBP profile is always optimized and up-to-date. We'll continuously feed it content so you can attract more customers. Plus, we'll help you increase your online visibility so you can get ahead of your competitors.
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Set Up Social Media Accounts With Branding Branded Materials; Brochures, and More
What it achieves
Right after your website, your socials are the next place that potential clients scrutinize before deciding if to work with you. We ensure that you have a professional appearance across all social media touch points.
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Google Remarketing Banners (budget excluded)
What it achieves
Once you start receiving significant traffic, we include Google Ads Banner Remarketing as part of your packages. This way, your banner advertisements will follow previous visitors around the web, keeping you top of mind. Excludes the advertising budget - for which $100-$150 per month is more than enough.
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Corporate Photoshoot
What it achieves
If your business is eligible to have a photoshoot done, we will take care of this. Why? It turns your Google Business Profile and your website into literal lead magnets. This is because prospects want to connect with real people, not some stock imagery of men in suits shaking hands. Even if your office isn't the most impressive out there, you can always do a ''founder & team'' shoot at a different location.
8
Google Reviews Hunt
What it achieves
In the MSP space, reviews are (almost) everything! Prospects will ALWAYS want to see how your MSP has treated other businesses in the area, before making such a big leap to trust you with their private data, business – basically their lives. We help you set up an effective review system AND during the referral farm, our agent will also farm Google Reviews.
9
Tracking Analytics Portal
What it achieves
Custom Reports & Analytics DashboardTired of limited visibility into your metrics when collaborating with a marketing agency? With us, you get full-time access to a completely independent analytics portal. Just remember that all metrics are vanity; in the end, it is about whether or not lead-flow increases over time. Trust us and relax.
10
Email Sequences & Nurturing
What it achieves
Downloading a file from your website will trigger a series of emails designed to nurture your relationship with the customer. The email series will provide valuable information about how to use the file they downloaded, as well as introduce them to other products and services that might be of interest. By building a nurturing relationship with your customers, you create loyalty and increase the chances of continued business. We handle all of this for you as well…
11
Text Messages Follow-Up & Chatbot
What it achieves
Emails are great. But you know what really grabs attention? Textmessages. That's what your organization will do - send text reminders &check in on your prospects through friendly, sociable text follow-ups.
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Dedicated Customer Success Manager
What it achieves
We only hire customer success managers who really clearly state that they aren't actually on OUR side, they are on YOUR side. Your very own personal champion, making sure your campaigns and leads are happening, or she'll slap us.
13
Logo Redesign (if Required)
What it achieves
As MSPs grow, one concern they have is the fact that the logo they’ve been using since the dotcom era no longer suits what they’ve evolved into. If you need to change up your logo and start out with a fresh brand image and voice, we have got you covered.
14
Welcome Box Management
What it achieves
Most MSPs are focused on the lead's experience pre-sale, not many put much thought into the customer's experience post-sale. We provide your clients with an amazing post-sale experience, by sending a branded Welcome Box on your behalf (costs excluded).
15
Referral Hunt
What it achieves
We create a system for you to optimize your referral flow - AND our call-agent offers to call your existing client list on your behalf, to carefully and tactfully ask for additional referrals.
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Branding guide (Bonus)
What it achieves
We’d help your MSP stand out above the noise, and magnetize the quality of clients you need to grow radically. Branding is much more than a new logo and some words slapped in a PDF, we’d help you unearth your MSPs core magnetizing factor, that will get you more loyal, die-hard fans and clients.
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Bonus $1,000 Google Ads credit or get Leadinfo 6 months for free (Bonus - Ts and Cs apply)
What it achieves
Our onboarding process is super easy and we need you to get done with it right away, so that we can start creating all of this for you. That’s why we’re offering this amazing bonus to inspire you to make progress fast.
By this point, it’s easily to understand why we’ve called the MSP Growth Accelerator Program the ONLY (recession-proof) system your MSP needs to generate qualified leads…
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