November 7, 2023

What Must an MSP Entrepreneur Assume When Starting a Business?

Starting an MSP business is no easy feat. It's like assembling a puzzle with many important pieces, from market knowledge to keeping up with the latest tech trends. According to a report by PRNewswire, the global managed services market is set to grow at a Compound Annual Growth Rate (CAGR) of 8.1%, from $223.0 billion to $329.1 billion by 2025.

So, what must an MSP entrepreneur assume when starting a business? To help you avoid common mistakes and set you on the path to success, this article will delve into key factors every MSP entrepreneur should consider when leaping into business ownership. Keep reading to discover how to approach starting your MSP business with confidence.

1. Research is fundamental for MSPs

Before you even think of starting your MSP business, research is your first step. This involves understanding your market, potential customers, and what services are in high demand. Would you open a shop without knowing what to sell? Likely not. The same applies to MSPs. Your research should also include insight into vendor partnerships, which are crucial for service delivery. This is a foundational part of running your business successfully.

Research is fundamental for MSPs

2. Secure your financial runway

All successful business owners will tell you you must have enough financial cushion to support your startup. Given the initial investment in technology and vendor partnerships, this is even more important for MSPs. Make sure you understand your revenue model and set clear goals. Many MSPs rely on Monthly Recurring Revenue (MRR) as a stable income source, so consider how to acquire new customers to increase this metric.

Secure your financial runway

3. Build a capable team

A successful MSP isn't a one-person show. You'll need a skilled cybersecurity, service delivery, marketing, and sales team. Your company's greatest asset is your team, and it will help you leverage your capabilities. Building a qualified team is crucial, especially in the early stages, to anticipate and handle the challenges of this complex business.

Build a capable team

4. Leverage technology wisely

In the MSP world, staying ahead in technology isn't just an edge—it's a necessity. Whether you're a small business or an enterprise, your chosen tools will directly impact your service quality and, ultimately, your revenue. Make sure to align your tech suite with best practices in the industry.

Leverage technology wisely

5. Customer service as a revenue driver

"What must an MSP entrepreneur assume when starting a business?" is an important question that needs to be addressed. One of the critical assumptions that an MSP entrepreneur must make is that customer service plays a vital role in driving revenue. Good customer service not only helps in retaining customers but also attracts new ones through referrals. Therefore, it's essential to exceed customer expectations right from the start.

Customer service as a revenue driver

6. Adaptability is key to long-term success

Running your MSP business will be filled with challenges, or "headwinds," as they're often called. This includes market changes, M&A activities, and various operational issues. A successful MSP entrepreneur needs the mindset to adapt and grow. The ability to foresee, adapt, and pivot sets successful MSPs apart from others.

Adaptability is key to long-term success

7. Compliance and security measures

Cybersecurity is not an option but a necessity for any MSP. Ensuring that you are compliant with industry regulations is critical. This doesn't just protect your business; it also instills confidence in your potential customers. Implement best practices in cybersecurity to safeguard your enterprise and your clients. When clients see you take security seriously, they're more likely to trust you with their business.

Compliance and security measures

8. Build strong vendor partnerships

Building strong vendor partnerships is one of the key assumptions an MSP entrepreneur must make when starting a business. Vendor relationships help MSPs offer quality services and products, enhancing their business reputation and increasing revenue. Therefore, MSP entrepreneurs must invest time and resources in building and maintaining strong partnerships with vendors from the outset of their business.

Build strong vendor partnerships

9. Mindset for continuous learning

In the MSP world, technology and best practices are constantly evolving. A mindset geared toward continuous learning will allow you to stay ahead. Subscribe to industry publications, join forums, and participate in webinars to keep your knowledge up-to-date. The more you know, the better you can serve your clients and run a successful business.

Mindset for continuous learning

10. Importance of networking

Networking is crucial for entrepreneurs and MSPs alike. A LinkedIn study found that 85% of all jobs are filled through networking. Networking allows you to gain referrals, connect with potential vendors, and uncover merger and acquisition opportunities. Business owners with strong connections often see tremendous success, as they can leverage those relationships for business growth.

Importance of networking

11. Operational efficiency

What must an MSP entrepreneur assume when starting a business? Operational efficiency is one of the most important factors. Your operational practices are as important as your services. Streamlined operations make your business more efficient and cost-effective. Use automated tools and software to manage billing, customer service, and service delivery tasks. Efficient operations free up time, allowing you to focus on strategy and growth.

Operational efficiency

12. Quality over quantity

It's important to remember that your reputation is built on the quality of your service rather than the number of services you offer. Specialize in services where you have strong expertise and can provide the most value. Quality service delivery leads to satisfied customers, more business, and better revenue.

Quality over quantity

13. Financial planning and forecasting

Good financial planning is fundamental for a successful MSP. Knowing your expenses and projected income allows you to plan for growth, foresee headwinds, and allocate resources wisely. Tools like budget planners and financial forecasting software can be beneficial in this regard.

Financial planning and forecasting

14. Marketing and sales: The lifeline of your business

Technical capability isn't enough; you need a strong marketing and sales suite. This is especially crucial for small businesses where every new customer counts. Remember, it's essential to recognize the power of partnerships for client acquisition and referral business. So invest wisely in these areas for long-term benefits.

Marketing and sales: The lifeline of your business

15. Clarity of goals and business vision

As the founder, you must envision your MSP business. This involves long-term and short-term goals that align with your business interests. It's time to start setting these goals if you've not done so already. Having clear goals also helps you set benchmarks that predict your business's performance over time.

Clarity of goals and business vision

What an MSP entrepreneur would most likely be interested in?

Staying ahead of the curve is crucial for success, especially in the tech industry. An MSP entrepreneur would likely be interested in qualifications related to new technologies, such as machine learning and cybersecurity against social engineering attacks.


Moreover, with the landscape of managed services becoming increasingly complex and competitive, taking the time to become tech-savvy in these areas can provide a more optimistic outlook for your business for the next five years. Focusing on building strong partnerships with these tech giants can lead to a more predictable revenue stream and better service for prospective customers.

What an MSP entrepreneur would most likely be interested in

Elevate your MSP business with MSP Launchpad

At MSP Launchpad, we understand the unique challenges and opportunities of being an MSP entrepreneur. Our mission is to be your guiding star on this exhilarating journey. We offer a wide array of services designed to provide you with the tools, knowledge, and support you need to succeed in the competitive world of managed services.

"What must an MSP entrepreneur assume when starting a business?" is a question we often hear. Our team of experts can help you answer that and every other question you might have. We are here to assist you every step of the way, from gaining foundational knowledge to developing a profitable services business model. We specialize in helping entrepreneurs like you make informed decisions, maximize your margins, and ensure your MSP thrives. 

Elevate your MSP business with MSP Launchpad

Final thoughts

Embark on your MSP journey with confidence and expertise by partnering with MSP Launchpad. Whether you're just starting or looking to optimize your existing MSP, we provide the essential support, strategies, and technology. Don't let the complexities of the MSP world hold you back. Contact us today to redefine your path to long-term success and advance your MSP business.

Frequently asked questions

1. What is an MSP?

MSP stands for managed service provider. It refers to a company or business that provides managed services to clients, such as IT support, cybersecurity, network management, and cloud solutions.

2. How do I start an MSP?

Starting an MSP requires careful planning and consideration. You must assess the market demand, define your services, establish a business structure, build a team, and invest in the necessary technology and tools. A solid business plan and a clear understanding of the industry is essential.

3. What factors should I consider when starting an MSP?

When starting an MSP, you should consider factors such as market demand, competition, target clients, technology requirements, financial investment, and the scalability of your services. It's also important to assess your skills and expertise in managed services.

4. How long does it take to start an MSP?

The time it takes to start an MSP can vary depending on various factors, such as your prior experience, resources, and the complexity of the services you plan to offer. It can take a few months to a year to fully establish and launch an MSP business.

5. What services can I offer as an MSP?

As an MSP, you can offer various services depending on your expertise and clients' needs. Some standard services include IT support, network monitoring, cybersecurity, cloud solutions, data backup and recovery, and software updates. You can tailor your services to meet the specific requirements of your clients.