How do you make sure they TRUST you enough to reach out?
How do you make sure that they CHOOSE you out of the sea of MSPs in your city?
Maybe we start by answering a simpler question…
Say your car is broken. You’re not even sure what the issue is.
You need a mechanic workshop you can drive into, where they won’t screw you over and leave the car in worse shape.
And you need a place that would solve the problem head on, AND it needs to be close by.
How are you searching for them?
Options

Wait around for a cold email/ cold call promising all this

Go on Tiktok to search for mechanics

Go into Google and search for “mechanics near me” (and specifically head on to the Maps to check their reviews, rating, pictures, and eventually their website)